If an inventor is talking, theyre like, oh, i'm inventing right now. Or if a person is galvanizing, ther like,Oh, i'm galvanizing right now. Soit just sort of works its way into the context. It gives a framework for what's happening in a given meeting or a conversation. And that helps us figure out where we are the posner. Otherwise it could look like i'm coming up with these ideas and and it almost looks like i'm saying why aren't we doing this yet?