
Duration Media CEO Andy Batkin on a Hybrid Approach to Adtech GTM
Open Market
00:00
The Importance of Viewability and Sustainability in Advertising
This chapter explores the evolving role of viewability in advertising, establishing it as a critical determinant of quality impressions. It also addresses the challenges and initiatives surrounding sustainability within the advertising industry, underscoring the need for effective practices in achieving positive results.
Transcript
Play full episode