2min chapter

The Bootstrapped Founder cover image

114: Building in Public: How to Build a Minipoly

The Bootstrapped Founder

CHAPTER

How to Build a Public Brand

The more controversial your words, the more public backless you'll have to face. Tol be mindful what image you project and who is attracted by that. The one tat might want to scam you, cheat you, or just use you to further their own goals. And you'll need to learn to judge and discriminate.

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