Direct Mail is Dead. Long Live Direct Mail
Banking Transformed with Jim Marous
00:00
The Cost and Return of Digital Marketing
Every channel has changed based on the ebden flows of the marketplace and the cost parameters, correct? The certainly supply and demand factors into your ability to get a return on investment. There's probably not any going backwards to a more peaceful world of less expectation. But as a brand, as a marketer, as a company that needs to grow, we can't lose sight over at the end of the day. All we're trying to do is tell our story, target and spend, allocate our budgets most effectively in order to engage the right prospect segments or right consumer segments.
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