Join us as we dive into the world of craft gin with Matt Jones, co-founder of Four Pillars Gin. Matt shares the origins of the brand, born from a passion for storytelling and a commitment to craft. Discover how Four Pillars has grown from a small distillery in the Yarra Valley to a globally recognized name in spirits. Learn about the early challenges, the decision to focus solely on gin, and the strategic moves that set the company apart, including their innovative crowdfunding approach and partnerships. Entrepreneurs will gain insights into building a brand with purpose, scaling without losing authenticity, and leveraging community to drive success.
Listen to Nathan and Matt discuss:
- The decision to focus exclusively on gin and its impact on branding
- Leveraging crowdfunding to build a passionate community of early adopters
- Strategies for maintaining authenticity while scaling a craft brand
- Insights into brand storytelling and creating emotional connections with customers
- The role of partnerships in scaling and navigating growth challenges
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