Episode 134: Brian Wieser Dishes on the Latest Agency Drama
Marketecture: Get Smart. Fast.
00:00
Navigating Competition and the Fall of Icon Ads
This chapter explores the intense rivalry businesses face from industry giants such as Amazon and Netflix, emphasizing the importance of building customer connections. It also delves into the evolution of Icon Ads as it shifts focus from ambitious AI claims to creative services, while reflecting on the social media backlash and brand adjustment challenges.
Transcript
Play full episode
