Bloomberg Businessweek Weekend - June 30th, 2023
Bloomberg Businessweek
00:00
The Future of Racing on the Edge
We started with six teams in season one and we've grown that to 10 teams at the beginning of season four. And ultimately we want to build to about, you know, like Formula One, they have roughly a race every two weeks if you look at the number of races that they do in a season. Do you have the same kind of storylines you think in sailing? Yeah, absolutely. I mean, we actually produce a behind the scenes documentary series called Racing on the Edge, which we distribute on YouTube. But we're looking to do a similar thing to what Formula One led with and other sports, which obviously their drive to survive was extremely successful.
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