3min chapter

Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Disney Parks: How the Peak-End Rule Sparks Delight

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

CHAPTER

Key Takeaways on Peak-End Rule and Customer Experience

This chapter highlights the three essential findings of the Peak-End Rule, emphasizing the significance of improving key moments in customer experiences. It also explores how payment formats affect consumer perceptions and behavior, particularly for small businesses.

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