11min chapter

Shameless cover image

The ‘It Ends With Us’ mess

Shameless

CHAPTER

Manipulating Perception: The Role of Bot Campaigns and Celebrity Controversies

This chapter explores how bot campaigns on social media distort public opinion during controversies, focusing on a notable figure's public relations strategy. It examines the disparity in treatment between male and female celebrities amidst scandals, highlighting issues of authenticity and accountability. The discussion also critiques the performative nature of social media activism and its implications for genuine change.

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