The double-edged sword of political memes
Front Burner
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Memes, Politics, and Digital Engagement
This chapter explores the effectiveness of political memes in shaping public perception, with a focus on the liberal party's missteps compared to more resonant conservative strategies. It discusses the impact of genuine moments in meme creation, humorous analyses of campaign-related memes, and the evolving role of digital culture in modern political communication. The chapter concludes with a light-hearted reference to TikTok, emphasizing the importance of understanding digital trends for successful political engagement.
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