The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: Benchmark's Sarah Tavel on Why Chasing GMV Will Lead To The Wrong Direction, The 2 Crucial Tipping Points For Marketplace Adoption, Why UGC Plays Are Like Marketplaces & How To Determine Between Existential and Non-Existential Risk

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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Understanding Marketplace Customer Retention and Satisfaction

This chapter explores the complexities of customer retention in marketplaces, focusing on the necessity of maintaining satisfaction for both buyers and sellers to achieve long-term growth. It utilizes metrics and a hypothetical ride-sharing example to illustrate how customer experiences impact retention and marketplace performance.

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