The Battle for Hotel Market Supremacy: Hilton and Marriott's Strategies

It’s the early 1990s and Marriott’s a financial wreck heading for the rocks, and running out of time to find a way to remedy its debts.

But as Marriott crumbles, the sleeping giant that is Hilton is waking up. And it wants its position as market leader back.

But to retake the crown it needs to move fast. The hotel industry is consolidating and right now Hilton looks more prey than predator.

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