The Strategy to ESCAPE Competition and Build Creative Monopoly for Challenger Food and Drink brands - Alex Smith
HUNGRY.
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The Power of Purpose
Jamie Lang and Ed Williams have been on this podcast, found us at Candy Kittens. They started out as wanting to be a brand that was, you know, they're too blokes. And then they realized that actually 90% of their audience is female. As they put Katie Clappen in like the office thing, office wall, in every decision, they start to think of the customer. Yeah. So I think it's, it's you find you've got to, so what I'm trying to add this all together is like first, first bit, be very serendipitous, throw stuff at the wall. Then once you've done that, you can begin to
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