Donna Brazile: I've got about a million questions that just came to mind in the last little summary. What I want to do, I want to get to the six main lessons that you learned. And then I want to learn about the professionalization of it. So walk us through the early stages and what are the landmines and what do we do about it? She has six frameworks and playbooks, three framework, three playbooks that you can install. They're going to help you align your business around three economic objectives. Those are the six parts. But before we even get there, there's one that's more important than all six of them combined. You need