eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection cover image

Why Shopify Brands Need a Data Layer (Not Just Better Tracking)

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

00:00

What the Littledata data layer is

Ed describes the data layer syncing identical events, product metafields, and customer properties across channels.

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