How to Innovate With Razor Blades

On average it's eight blades and that's every two to three months. It depends between two to three, but they're the most popular orders. We've gone from razors to the sort of products you use with shaving and now we've launched a hair range. We have body washes. So we're trying to be thoughtful about what we do and trying to make a difference with what we develop. But we'll be guided ultimately by our consumers who we maintain that dialogue with as a DTC business. And so we'll keep responding to their needs.