4min chapter

People I (Mostly) Admire cover image

94. The Price of Doing Business with John List

People I (Mostly) Admire

CHAPTER

You Lost One of the Most Important Revolutions Our Profession Has Ever Had

In the late 80s, I'm doing baseball card show experiments at these big conventions. And there are different theories about what should happen when more people who demand the good or preferences change. So I would maybe put a certain kind of auction in use like a first price sealed bid auction where everyone puts a bid in and then they pay their bid. In my view, you lost one of the most important revolutions our profession has ever had. It never occurred to me that you could draw real insights from experimentation in the real world.

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