The Origins of Direct Mail in the United States

In the 18 seventies and into the turn of the century, like, mail became just a real force in every sort of part of life. The system was built up enough. And also, aaron montgomery ward, his first catalogue was a single printed page. But either way, these businesses said, if we can just be a one stop shop like lake ambazon, basically for everything, then we can make money on sending multi hundred page catalogues to everybody we can get an address for.