The Importance of Non Endemic Advertising in Retail Media

I think it's if you were to provide a counterpoint to retail media is the next big thing, right? It would be it. Like, why don't we have more non endemic advertisers advertising on Amazon, for example?, he asks. And what do you say? I think it was an interesting non endemic platform, perhaps for like insurance for business for businesses where your audience is significantly different needs for Macy's. If me if there is ever going to be a retailer that's going to turn itself into a non endemic retail media network, it's going to been a retailer that needs to Home Depot doesn't need to.

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