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Adjusting the Course

Seth Godin's Startup School

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Do They Trust You?

There's this big gap between being some one being aware of you, which is really hard. And then someone trusting you enough to invest in you wor buy from you. How did a stranger know to do business with you? And did they trust you? So how many of you would like to sell to businesses as opposed to consumers? Ok, about a third. That's usual. Now we're going to step sideways and say, in the on economy, we have to think about the value your business creates. There's a lot of business models. I always use consumer examples, cause we all are consumers, but i believe they're the same. Are they paying with money, or trust

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