How Do We Deliver the Value?

How do we deliver the value and less about what's the perfect product, perfect solution that delivers it? We've got to get to the right answer because you lose opportunity. You know, if you miss, just in a retailer at Christmas, you know, if they miss,. then Christmas is gone, they've missed the opportunity. So don't perfect. You want it, you want it good enough to deliver the value. And that's what we're aiming at. It's not perfection. Love that. love that.