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Nicholas Scalice β€” Lead Gen For Local Businesses, High-Converting Landing Pages, and The Secret To Growing A Marketing Agency

Everything Is Marketing

CHAPTER

Ado Framework - Qualitative Data

The important distinction we try to make whenever optimizing or running a growth optimization framework is to not ignore the qualitative data. A lot of times marketers like to focus on quantitative data, which theyll usually get from something like a google analytic. We find that using smart traffic has actually helped avoid sort of the random ness of a b testing and given better conversion lifts for an in most cases.

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