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GTM 134: When to Hire Your First Sales Reps (And How to Get It Right) with Joe DiMento

The GTM Podcast

CHAPTER

Identifying Sales Leaders and the Importance of Product Marketing

This chapter delves into the key traits and behaviors that signify a strong candidate for sales management roles, advocating for the sharing of best practices among sales teams. Additionally, it stresses the importance of product marketing in early-stage companies and encourages founders to align their marketing strategies with market needs from the outset.

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