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GTM 134: When to Hire Your First Sales Reps (And How to Get It Right) with Joe DiMento

The GTMnow Podcast

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Identifying Sales Leaders and the Importance of Product Marketing

This chapter delves into the key traits and behaviors that signify a strong candidate for sales management roles, advocating for the sharing of best practices among sales teams. Additionally, it stresses the importance of product marketing in early-stage companies and encourages founders to align their marketing strategies with market needs from the outset.

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