Wealth Formula by Buck Joffrey cover image

Harnessing the Pain-Pleasure Principle for Motivation

Wealth Formula by Buck Joffrey

CHAPTER

Rewiring Motivational Associations: From Pain to Pleasure

This chapter explores the psychological interplay between pain and pleasure, highlighting how these associations can lead to procrastination and poor habits. It also discusses techniques for reprogramming these associations through awareness and visualization to foster motivation and develop positive habits.

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