Strategic Brand Turnarounds and Consumer-Centric Innovation

How Eric turned around Adidas and his plans to revive the iconic Under Armour brand, this episode is PACKED with insights from a veteran Marketing leader.

ALSO, we touch on the topics of college sports and the impact NIL has on Marketing, and it all culminates in a discussion of the importance of simplicity in Marketing.

This episode is a blueprint that offers invaluable lessons for any aspiring brand strategist looking to take over billion $$ brands. 

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03:16 Turning Around Adidas: The Strategy

17:38 Under Armour: A New Challenge

20:33 Future Strategy and Vision

22:29 Understanding Consumer Pain Points

28:46 The Impact of NIL on Marketing

31:30 Simplicity in Marketing

34:24 Sustainable Fashion Movement

Follow Eric: https://www.linkedin.com/in/eric-liedtke-890130115 

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

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