The insights and data that drove us to prioritize these things may no longer apply. If we do end up in a recession, people will reprioritize how they spend that money. So you need zero to one project might be worth a lot more to the company. And same for consumer software, you know, if you're selling like B2C, you're Selling,. You know, same consumers are changing, consumer appetite will change.
In the face of what’s expected to be an economic downturn, projected growth has slowed, investment has shrunken, and the tech industry has taken a hit. It’s time to pause, regroup, and devise a new game plan. Des Traynor and Paul Adams reflect on the tech slowdown and what it means for product teams.
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