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I Love Data, but I Don't Want to Learn It?
People who come from the business and they gravitate to the data, which means they arrive in the analytics world with kind of, I think, business acumen a lot of times. And so for various reasons made the decision, it's not, I don't like data. It's like, I like this other thing and the other ways of working around this thing better. So be more directly connected to what's happening. Yeah.