TikTok - What's New With the Measurement Solutions?

I would imagine one of the big topics you work on being a sales and data leader at TikTok is measurement. And we're just now coming out of those solutions so we're playing catch up but in addition to that, the whole industry right now is adapting to privacy changes. So anything like conversion lifts and also making sure that users understand how the data is used what data is used how they can control it is something that I think TikTok is doing really well because we haven't been around long enough to have some of the old bad habits.

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