Memetic behavior is everywhere, and while it serves a purpose, there are very real challenges created by imitation. When used appropriately, it can propel us forward, inspire our decisions and provide much needed rcuts. But when abused, you end up living the life of others. Your life becomes infested by comparison on upmanship and externally driven decision making. Let's take it back to peter teel for a second. Gerard's theories on memetic desires are actually what inspired peter teal to get into startups and investing in the first place.