How to Start Experimenting With Pricing Testing

So we're at the point I guess in your framework where we have that list of areas that are sorted by order of importance as to where you should start experimenting. You have the one where you have the most chances of a big return essentially at the top and so you should start experimentation on those. And so what you should do finally also and what we suggest is to keep track of some diminishing returns of optimization as you progress with the number of tests. So that's something important because sometimes we saw okay well we have on average 10% improvement to LTV for push notifications and we did like 10 experiments but what we found out it was like 40% improvement for the first experience 25 for the

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