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Do You Want to Turn This Into a Marketing Book?
I got offered in maybe like 2008, 2009, I'd written some articles about stoic philosophy that had done well. A small publisher wrote me and said, hey, do you want to turn this into a book? There wasn't like any money attached. It was an investment that someone would make and it could make them money or it could not. And so I did have some sort of unique marketing experience of working for these controversial brands. That can be my exit from that world. Once I've proven I can do it.