Data Science in the on Line Advertising Space

With the decline of subscription, many publishers have to rely on advertising as a primary source of income. I am not necessarily convinced that we are truly providing the much needed information. As advertising has increasingly focused more on veability as a metric, i think that really only fosters the installation of ad blockers. If large groupsf f readers install at blockers,. then you have hyclicthoates because every time you try to close and something happens. This makes initial esense from the perspective of the advertiser, but it then puts the publisher in a difficult position.