Pivot 3: Change the Target Customer

Ranbir advises testing different customer segments if product traction stalls to find the right audience fit.

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In this episode, Chris Do speaks with Ranbir Arora about reaching product–market fit without lighting the budget on fire. They explore One Day’s “university for entrepreneurs,” how the mentor-led model works in practice, and why its accredited MBA is earned by building a real business—not cranking out essays.

They also cover how to start by finding a real, painful problem, prove demand before building, and work through seven types of pivots—problem, solution, customer, price, funnel, channel, messaging—from biggest to smallest to diagnose what’s stuck. Listeners walk away with clear litmus tests and simple experiments to move faster and stop guessing.

Timestamps:

(00:00) Intro
(14:40) Fully accredited MBA path.
(15:32) Partner details & rigor.
(20:33) Find deep customer pain.
(20:57) Validate demand before MVP.
(31:12) Quality and mentor capacity.
(32:15) How mentors scale time.
(33:42) Training, benchmarks, oversight.
(38:47) Team, pedagogy, advisory board.
(41:49) The seven pivot classes.
(44:25) Funnels and channel swaps.
(45:01) Messaging tweaks to break even.

Check out today's guest, Ranbir Arora:

Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/ranbir_arora/?hl=en

LinkedIn:⁠⁠⁠⁠⁠⁠⁠ ⁠https://uk.linkedin.com/in/ranbir-arora-39219a37

Website: https://www.oneday.org/uk

Check out The Futur:

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