Is This a Response to Twitter?

"This is a bigger picture response to a meltdown, a breakdown in our ability to communicate," Jacoby says. "We just weren't quite ready for that leap into having the repugnant cultural other right on top of us all the time" The author has been tempted to do things like if I had a bad customer service experience just to blow people up on Twitter about it and he tries really hard not to do that.