Marketing Dynamics and Controversies in Film Promotion

This chapter explores the promotional tactics used for the film adaptation of 'It Ends With Us' and the impact of cast dynamics on the portrayal of its themes. It also analyzes how publicity and controversies can influence award recognition, especially regarding a lead actress's Oscar aspirations.

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This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com

In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be discussing two great examples of why I always say, “all press is NOT good press”. One of the biggest stories in pop culture right now is about the premiere of “It Ends With Us”. This was a book turned movie from author Colleen Hoover. Director and actor Justin Baldoni bought the rights to make the movie in 2019 and hired Blake Lively to play the lead, Lily Bloom. All seemed to be going well until fans noticed that a large portion of the cast unfollowed Baldoni on socials ahead of the premiere and there seems to be tension during the press tour. Despite this potential drama, the movie brought in $50 million dollars in it’s opening weekend at the box office – doubling it’s budget of $25 million.

Could the Ryan Reynolds “Deadpool” takeover of the “It Ends With Us” press run have been a smart move, despite fans claiming that it took away from the serious undertones of the movie? Let me know your thoughts.

And in the extended episode for paid subscribers, we discuss the developing stories around Mr. Beast from employees having inappropriate relations with minors (allegedly) to his Prime Video show “Beast Games” having issues surrounding the safety of contestants on set. Does this mark the end of the “Mr. Beast” era of YouTube which was all about extreme challenges and putting people in extreme situations for a chance at some money?

The Mr. Beast story is still developing so I might have to do a separate deep dive in a few weeks, if more information comes out.

Time Stamps:

0:00 – Introduction

5:13 – “It Ends With Us” Box Office Results

7:22 – Deadpool x It Ends With Us: Marketing Cross-Over

9:40 – Critic Reviews of “It Ends with Us”

16:51 – The confusing marketing of “It Ends With Us”

22:30 – Ryan Reynolds writing the roof scene

24:36 – “All Press is Not Good Press”

27:40 – The launch of Blake Lively’s hair care “Blake Brown Beauty”

33:15 – Mr Beast Deep Dive (Paid Substack – Extended Episode)

42:44 – “I worked for Mr Beast, He’s a Fraud” Viral Video