i lean more toward the robert chaldiny as far as, like, what i've studied. And he has a whole concept obvious lydo do step on jeff walker's toes and start teaching his material a. But all this goes back to his human psychology wrihte what is going to prompt us to take in action? What are these universal buying triggers? So, cause robertine's been on the pi cast, let's just go through his six principles of persuasion for copywriting.

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