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Episode 112: How to target and warm up B2B buyers with Zero Social Presence with Stapho Thienpont

Full-Funnel B2B Marketing Show

CHAPTER

The Importance of Collaboration Between Marketing and Sales

A good collaboration between sales and marketing is key to successful ABM. For many companies, it's really a big step when you can do the first collaboration between marketing and sales. When they work together, it's a lot of fun for everybody involved. A simple comparison report between different campaigns also helps.

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