Tennis Tennis - The Number One Product Launch

The marketing approach was very different then traditionally put forward. It was almost like street cred street ware approach to like sneaker marketing, being very coy and mysterious about what this technology was. So that was another key thing, is that no one can copy this. And it's easy to tell a technology story. But i think the other part of the success of the product was the marketing story. That was certainly important, and that was unmistakable.