
18. What is the business case for marketing?
Future Proof
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Is There a Gap Between Perception and Reality?
There is a problem between perception and reality. A lot of people out there think that their customers are doing the same thing. The world isn't asadvanced as you and your peers at work, or you and your friends well. That justing straight back to the point of our customer centricity. We're about declaring the death of things. Loas a genralist, take some responsibility for that, ecause it makes a good headline. But you know, t v isn't dead. It's changing. Find more episodes an related content at u k dot cantar dot com or at s b s dot oxford dot e d u.
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