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#33: Advertising on TikTok with Tiffany Ou, GM Americas at Nativex
Business of Apps Podcast
How to Be Successful on TikTok
The difference in creatives with the traditional, so to speak, creatives we have for Google ads or Facebook ads is that it reflects the general style of videos on TikTok. And also based on the audience and the user seeing a lot of content, especially 100% video ads to add to take is much more severe compared to Facebook or YouTube. Usually we recommend clients to refresh your creative at least twice a week.
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