Business of Longevity with Dafina Grapci and Andrew J Scott
The Longevity Forum's Podcast
00:00
Navigating the Longevity Economy
This chapter explores the concept of the longevity economy and its implications for modern businesses. It emphasizes the importance of educating future leaders about the opportunities presented by an aging population and discusses the financial impact, highlighting the significant spending power of individuals over 50. The chapter also addresses the need for businesses to innovate and cater to the diverse needs of older consumers, breaking down misconceptions and promoting direct engagement with this demographic.
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