Creative Challenges in Brand Collaborations

10 Year Anniversary

• Did you think we'd get here? (2:06)

• How it all started, and first impressions of each other. (6:27)

• The 'Splinter', Doug Egge. (24:12)

• Do they believe they'd make it today? (27:30)

• When did they decide MAPS Anabolic would be the 'baby'? (31:48)

• Punching up. (33:18)

• New listeners vs. old listeners. (39:40)

• Deciding to start the YouTube channel. (41:12)

• Early financial highlights. (42:38)

• The creation of MAPS programs. (44:55)

• First notable interviews. (47:26)

• Sal's greatest strength and greatest weakness. (1:00:45)

• A time business-wise when they got really excited. (1:01:41)

• Leveling up. (1:09:39)

• Shifting the direction of the fitness industry. (1:12:02)

• Guests who have impacted them the most. (1:13:32)

• Mind Pump's first BIG investments. (1:22:50)

• The COVID scare. (1:26:07)

• Mind Pump Partners. (1:29:15)

• Resistance Training Revolution. (1:41:03)

• What's in my bag? (1:42:56)

• Fire hose of knowledge. (1:44:28)

• Mind Pump Live. (1:45:49)

• The next 10 years. (1:48:10)

• Time flies. (1:49:52)

• A timeline for their kids to listen to. (1:55:13)

• Buy in with family & friends. (1:57:20)

• AskMindPump.com (2:00:07)

• Fun, challenging, and rewarding. (2:01:11)

• Mutual respect and trust. (2:02:27)

• Built to win. (2:05:15)

Related Links/Products Mentioned

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• January Promotion: New Year's Resolutions Special Offers (New to Weightlifting Bundle | Body Transformation Bundle | New Year Extreme Intensity Bundle | Body Transformation Bundle 2.0 ** Savings up to $350! **

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• Mind Pump Partners

• The Resistance Training Revolution: The No-Cardio Way to Burn Fat and Age-Proof Your Body―in Only 60 Minutes a Week

• Mind Pump #1035: Joe DeFranco

• Mind Pump #2185: Reclaiming Self-Love & Respect With Adam Lane Smith

• Mind Pump #2217: Dr. Jordan B. Peterson

• Online Personal Training Course | Mind Pump Fitness Coaching

• Train the Trainer Webinar Series

• Ask Mind Pump

• Mind Pump Podcast – YouTube

• Mind Pump Free Resources

People Mentioned

• Craig Capurso (@craigcapurso) Instagram

• Layne Norton, Ph.D. (@biolayne) Instagram

• Ben Zorn (@benzornlife) Instagram

• Ben Greenfield (@bengreenfieldfitness) Instagram

• Paul Chek (@paul.chek) Instagram

• Tony Robbins (@tonyrobbins) Instagram

• Bishop Robert Barron (@bishopbarron) Instagram

• Arthur Brooks (@arthurcbrooks) Instagram

• Dr. John Delony (@johndelony) Instagram

• Warren Farrell, PhD (@drwarrenfarrell) X

• Aubrey Marcus (@aubreymarcus) Instagram

• Jon Call (@jujimufu) Instagram

• Elijah Helfman (@elijahhelfman) Instagram

• Jordan Shallow D.C (@the_muscle_doc) Instagram

• Mike Matthews (@muscleforlifefitness) Instagram

• Max Lugavere (@maxlugavere) Instagram

• Joe DeFranco (@defrancosgym) Instagram

• Adam | Relationship Psychology (@attachmentadam) Instagram

• Kirk Parsley (@kirkparsley) Instagram

• Jordan Peterson (@jordan.b.peterson) Instagram

• Ben Pakulski (@bpakfitness) Instagram

• Christina Rice Spiritual Mentor (@christinathechannel) Instagram