Between Two Beers Podcast cover image

Zion Armstrong: From Troubled West Auckland Teen to the President of Adidas North America (re-release)

Between Two Beers Podcast

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Navigating Athlete Relationships in Sports Marketing

This chapter explores the speaker's journey in sports marketing, emphasizing relationships with star athletes like Patrick Mahomes and Aaron Rodgers. It details the challenges of contract negotiations during the COVID pandemic and the significance of brand loyalty in the competitive landscape of football cleats.

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