Chatting with UGG Boots Founder (Brian Smith)
Noah Kagan Presents
00:00
How to Build a Brand That's Worldwide
The hardest part of getting across the, you know, to back East was I, what do the kids do? You know, there's no surf. And he said, actually, they all play hockey. Oh my God, it's perfect. It finally broke through the niche thing into being more mainstream. But that process took six or seven years. That was a formative years of building a brand and a brand that's worldwide.
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