This chapter explores effective customer acquisition strategies by focusing on understanding customer value and ideal qualifications for attracting high-quality clientele. It discusses the nuances between high and low-ticket offerings, pricing strategies, and the importance of nurturing customer relationships to combat negative perceptions of high-ticket sales. Additionally, it emphasizes prioritizing profit margins and customer feedback to create a successful and sustainable business model.
"Customers are bloodhounds for value." In this episode, Alex (@AlexHormozi) explains a framework for different ways that you can make your offer more attractive and ultimately drive to more positive word of mouth, repeat purchases, and higher conversions.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.
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