The biggest risk that an aggregator then faces or will face in the future is if you start to lose users. And I mean, the the user trust thing is going to be it's going to take a very long time to recover as a result of this. This is like a perfect storm to test whether they're actually going to do it or not. It's kind of like the old like Comcast like Comcast and treated customers like crap because that where else they're going to go right. The entire reason why companies like Facebook or Google have their power the reason why they have all those advertisers is because they have users.

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