6min chapter

Cattle Chat cover image

Beef Advocacy, Defining Sustainability, Beef Checkoff Research

Cattle Chat

CHAPTER

The Importance of Product Safety in the Beef Industry

Abby: We have a lot of research that we've done throughout the years in my area, which is nutrition. There are over 20 beef check-off research studies that support including lean beef and a heart healthy diet and lifestyle. Grace: Some of our most recent research is still kind of being underdone or still undergoing. It's this project going to help build the best. And it's also looking at sustainability stuff as well.

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