8min chapter

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Not stuck in neutral: Sweden, Finland and NATO

Economist Podcasts

CHAPTER

Facebook's Demographic Shift and Strategic Evolution

This chapter explores the changing demographics of Facebook users, noting a significant decline in engagement among younger audiences while older adults increasingly join the platform. It discusses the broader implications for Meta amidst challenges like declining user numbers, regulatory scrutiny, and shifts in advertising revenue. Additionally, the chapter highlights Facebook's strategic rebranding efforts towards diversification and content discovery, adapting to competition and evolving market demands.

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