#704: How to Construct a Compelling Offer
The Advanced Selling Podcast
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The Roadblocks to the Transformation
Salespeople are afraid to do that. I think they try to spin their offer and to hit every possible thing. But see, that's part of the value of having this offer laid out and clear. You don't have to bring other things into it. This is enough. What you do in your core business is enough. If you don't specialize in it, and they have the problem with it, find somebody who does just to be authentic and be honest.
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