How Do You Build a Different Brand in a Commoditized Market?

Bim duke: I don't think that a point of view is enough to differentiate you in a commodity market. If it was me and it was my business, i'd be looking for something deeper than that. To differentiate on deliver. You know, some level of delivery or distribution could be one thing, the actual product. So how do you either, like, how do you niche down, or wdo you use paper to create a different company? All right, i got some other questions comeing the naeady to bounce around a little. Would love to go back and forth here n this kinde to throw out a couple of things.